A close plan both sides can see, and a light pipeline that shows what is open, what is stalled and what is worth.
Put the mutual action plan on the page: ordered steps, an owner on each side, due dates and a target close. Buyers watch it move in real time. Behind it, a deliberately light pipeline — custom stages, owners, close dates, time in stage and team comments — rolls buyer engagement up from every linked room. Not a CRM, on purpose.
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